For Sesotec, one of the leading manufacturers of machines and systems for contaminant detection and material sorting, the ambition to achieve more customer and market orientation is a main driving force in corporate strategy decisions and in branding. In this context the corporate website is the most important information, communication and interaction instrument, and was therefore created completely new with respect to design, structure and content. As the USA is a very important market, Sesotec now offers a US website with tailored information e.g. regarding special products and contacts.
"The new website contains both short informative texts and also detailed articles. For example, we explain to our visitors where Sesotec systems can be used in their industries", explains Manzenberger. Many pictures and graphics are used to illustrate and supplement the texts. Links are used to inform the visitor about contents that also may be interesting for him.
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