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Sesotec Opens New Showroom in the Netherlands
Sesotec, a leading provider of innovative equipment and systems for foreign body inspection, material sorting, and analysis, officially opened its new showroom in Amersfoort, Netherlands, on October 24, 2025. This marks a significant milestone in the company's strategic expansion in the Benelux region. The new facility serves as a central hub for technology demonstrations, customer training, and collaborative partnerships.
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Under the leadership of Country Manager Allerd Teunissen, Sesotec is enhancing its direct market presence after years of successful partnerships with distributors. The goal is to further expand growth in the region alongside partners and deepen customer loyalty sustainably. "The Benelux region is a key hub for the food and plastics industries," explains Allerd Teunissen. "Our customers are distinguished by high-quality standards, strong export focus, and innovative production processes. For Sesotec, this region holds strategic importance."
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Space for Technology, Training, and Collaboration
Our new showroom offers customers and partners an immersive experience with Sesotec technologies. Explore cutting-edge systems like RAYCON X-ray inspection systems, VARICON+ conveyor belt metal detectors, RAPID free-fall metal separators, GF metal separators for pneumatic conveying, and LIQUISCAN metal separators for liquid and pasty products. Engage in live demonstrations, test with your own materials, and participate in hands-on training and workshops.
Additionally, the showroom invites collaboration on projects and solution development with Sesotec experts on-site. Designed to enhance technical expertise, foster collaboration, and support data-driven decisions in product inspection and sorting solutions, this space is your gateway to innovation.
Strategic Importance of the Benelux Region
The Benelux countries are among Europe's most innovative production hubs. With stringent regulations, strong export capabilities, and a keen focus on quality, this region is a key market for Sesotec. “Our new showroom brings us closer to our customers and partners in the Benelux region,” says Franziska Kröger Rocha, Head of Sales Western Europe. “We are creating a platform to share expertise, deepen partnerships, and drive innovation together.”
By opening the showroom in Amersfoort, Sesotec emphasizes its long-term growth strategy and strong commitment to the region. Building on a successful history with long-standing partners in the Netherlands, Sesotec has a solid foundation to grow from. The showroom is just the beginning: plans are underway to establish a regional team, similar to our operations in Italy, Spain, and France. This will enhance Sesotec's customer proximity and service expertise in the Benelux region.