The Sesotec trade fair team was delighted to present its new corporate design and logo for the first time at the redesigned trade fair stand
Sesotec is extremely positive about IFFA 2025 in Frankfurt. The company
presented itself as a leading provider of intelligent product inspection in the
food industry. The basis for this was the innovative technologies presented -
in particular the new RAYCON D+ TX X-ray inspection system with TDI detector,
including THiNK technology based on artificial intelligence. The high visitor
response to presentations and live demonstrations also contributed
significantly to the successful trade fair appearance.
A highlight of the trade fair appearance was the presentation of the
RAYCON D+ TX, the latest member of the RAYCON family. Equipped with a
high-resolution TDI line detector and innovative THiNK technology, it analyzes
changes in grey scale and detects deviations from the ideal condition of a
product. Thanks to AI support, the devices detect anomalies and
hard-to-identify foreign objects such as cable ties, making them suitable even
for particularly challenging applications like bone detection in fresh meat.
Thomas Hellgermann, Product Manager Food at Sesotec, states: "With the new
RAYCON D+ TX and THiNK technology, we are demonstrating what modern X-ray
inspection can achieve today. Our goal is to take product safety in the food
industry to a new level."
Sesotec's presentations met with great interest from trade fair visitors. The live demonstrations of the RAYCON D+ TX as part of the IFFA Factory Live Show and the presentations by Sesotec experts were particularly well attended. The audience was given a comprehensive insight into the performance of the new systems and their possible applications in food production.
The RAYCON D+ TX X-ray inspection system with integrated THiNK-KI was
the star of the “IFFA Factory Live Show” series of presentations
IFFA 2025 recorded a total of 63,117 trade visitors from 144 countries, with the proportion of international guests at 74 percent. This high number of visitors was also reflected at the Sesotec stand, which attracted numerous interested parties from various industries and countries. Discussions with existing and potential customers were extremely positive and led to many new contacts and project inquiries. Johannes von Stein, Head of Sales & Administration West, sums up: "IFFA 2025 was a complete success for us. The response to our innovations was overwhelming and we were able to make numerous new contacts. This shows that we are hitting the nerve of the industry with our solutions."
Particularly noteworthy is the consistently enthusiastic response to the newly designed trade fair stand, which was presented for the first time in Sesotec's forward-looking corporate design - including a new logo. Customers and partners praised the fresh, contemporary appearance, which underlines the company's innovative strength. The new brand identity was rated as a consistent and convincing step towards a clear, modern brand positioning.